How Lead & Trade verifies reviews
Why reviews should be tied to real Lead & Trade jobs and why we do not allow invented testimonials.
Reviews must be connected to real jobs
Lead & Trade reviews are designed to come from homeowners after a real job has moved through the platform. Trades cannot invent reviews or add fake ratings to their own profile.
Public review counts should only reflect approved reviews that are eligible to be shown.
Moderation protects both sides
Reviews may be held for moderation, rejected, disputed or approved depending on the evidence and policy rules.
A new profile without reviews is not treated as a poor profile. It simply means verified Lead & Trade reviews have not been completed yet.
Why this matters
Fake reviews can mislead homeowners and unfairly harm honest trades. We would rather show a clear empty state than pretend a new marketplace has proof it does not yet have.