Lead & Trade guide
How tradespeople can judge pay-per-lead value
A practical way for trades to assess lead cost, job fit, quote rate and win rate.
Edited by Lead & Trade using general UK hiring, quoting and platform privacy guidance. This is practical guidance, not legal advice or a guarantee of workmanship.
Start with fit, not volume
A lead is only useful if it matches your trade, service area, job size and availability.
Preview details such as rough area, urgency, budget band and detail strength before spending where possible.
Track outcomes
Record whether each unlocked lead was contacted, quoted, followed up, won, lost or disputed.
Over time, compare cost per won job against average job value and gross margin.
Practical checklist
- Write down the job scope, access notes, timing and budget range before asking for quotes.
- Keep your messages, photos, quote changes and payment notes in one place.
- Ask for written details where the work involves safety, certification, specialist materials or staged payments.
- Use Lead & Trade privacy-safe job posting so your full contact details are not public.